SANTA POD RACEWAY ANNOUNCES NEW PARTNERSHIP WITH STP.
Santa Pod Raceway, the home of European Drag Racing, is proud to announce a brand-new partnership with STP, the well-known automotive care brand.
Caroline Holden, Commercial Manager for Santa Pod Raceway, said, “We’re delighted to welcome STP into the world of Drag Racing. As an iconic venue, we love to work with iconic brands and STP has a great synergy with our fans and competitors. The STP brand name already has a place in Santa Pod history. Paula Murphy represented the company as ‘Miss STP’ when she and Don Schumacher brought the first American Funny Cars to race here in 1973.”
STP will be the main title sponsor for the 2019 National Championship ‘STP Sportsman Series’. This includes three events:
STP Summer Nationals 22-23 June 2019
STP Greenlight Nationals 17-18 August 2019
STP National Finals 21-22 September 2019
UK & Nordic Sales Director for STP, Paul Hough stated, “There is a strong alignment between our two brands so it was a logical decision for us to get involved. We are very excited to increase STP’s presence in motorsport within the United Kingdom and beyond to build on our rich history in racing.”
STP is a trusted brand in the automotive care industry and has long been synonymous with car racing. From the debut of the STP Special race car at the Indianapolis 500 in 1969, to NASCAR® and the iconic No.43 Ford, the ‘Petty Blue’ and ‘Day-Glo’ red colours of STP have passed many a chequered flag to forge a strong heritage within motorsports.
Notes to editors:
About Santa Pod Raceway:
Santa Pod Raceway opened in 1966 as Europe’s first permanent drag racing venue, located on a former World War 2 airfield – ‘Santa’ to evoke Southern California, the cradle of drag racing; ‘Pod’ for Podington, the name of the airfield and nearby village. The venue holds a 365-day operating licence and hosts more than 60 events a year over most weekends from February to October and occasionally mid-week. The calendar includes major spectator events such as two FIA/FIM European Drag Racing Championship rounds and the renowned mid-summer Volkswagen festival, Bug Jam, along with national drag races, modified car shows, enthusiast events, family attractions and public track days, known as ‘Run What Ya Brungs’.
Santa Pod Raceway is located on the Bedfordshire-Northamptonshire border near Wellingborough, NN29 7XA. For further info visit www.santapod.com
STP has more than 60 years’ experience looking after your faithful, four-wheeled friend. As one of the most trusted names in automotive care, thousands of motorists, from everyday car enthusiasts to professional racers, rely on STP oil additives and fuel additives to keep their vehicles running better for longer – and count on STP automotive performance products to keep their vehicles looking great. For more information, visit www.stp.eu.
About Armored Auto (UK) Ltd:
Armored Auto (UK) Ltd. is a division of Energizer Holdings, Inc. Our leading auto care brands include Armor All® and STP®. Armor All® products include protectants, wipes, tire and wheel sprays, glass cleaners, leather care and car wash products. STP® performance products include oil and fuel additives as well as offering air conditioning recharge solutions with all-in-one recharging, refrigerants with additives, UV leak detection and A/C service tools.